Art Business

Art in the digital space? Is that even possible, provided the artist wants to make a living from it? And why should anyone buy this art when they can get it for free with copy-and-paste? Kolja Brand from Aurum Future is an expert on art as an investment. Here, he explains how art works in the digital space and why there is no getting around the term NFT:

Art is his passion. Kobransky has turned his penchant for the beautiful things in life into a profession. When he discovered his artistic streak in 2017, however, he had no idea that just a few years later he would not only be selling his own works, but also passing on his knowledge of the art market. He says, "Good art, unfortunately, does not speak for itself. To fight for a place in the market is hard and requires a lot of know-how." He founded Aurum Future, a company whose goal is to provide artists with strategies and contacts that will give them an audience with purchasing power.